The Magic of Life – Impaired Driving Prevention 

Author

Abstract

How could one proficiently convince someone to make certain, small, lifestyle changes and it likely stick with them? No one wants to hear the endless conversation out of desperation for someone else’s change of pace. In the following essay, I will describe the subtle, yet ample ways of persuasion used by Dr. Michael Gershe in his TEDTalk “The Magic of Life-Impaired Driving Prevention,” that leave his audience cheerful and informed after his speech. Walking the reader through effective forms of humor, conviction, and empathy that the speaker uses to prioritize the pressing topic of making the choice of not to drive after drinking. When reality hits, it’s challenging to accept the unexpected, yet manageable even from substantial damage. Dr. Michael Gershe uses effective forms of persuasion in order to prevent the motions of driving while intoxicated. The utilization of humor, and well-versed story telling provides consistent engagement from the audience to the speaker, which causes them to listen closely to his points made in the moment and after. The following essay covers the bases of persuasion covered by Gershe in a detailed format along with pictorial illustrations one may imagine in a similar party setting. The speaker does not say that it is wrong to have fun yet makes the emphasis to stay responsible when you go out for drinks with friends. 

Project: The Magic of Life – Impaired Driving Prevention